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5 Things Auto Brands Can Teach You about Marketing Online

There are several things that you can learn from marketing mavens like the Audi and the BMW. Marketing online is very common today and it has assisted most businesses to get to the net level. The automotive industry is the one that is leading when it comes to gauging brands engagement with digital media. Automotive marketing has made auto manufacturer campaigns to be the best when it comes to online marketing and using effective marketing tactics. Some of these 5 things that auto brands can teach you about marketing online are:

  1. The automakers don’t just put ads online to see which one sticks

Automakers are very careful and thoughtful when it comes to selecting the best themes and they ensure they solve any issue that arises with any of their customers and in this way they build strong customer relations. If you remember in 2007 the Volkswagen was one of the best selling brands online as it was known by many and many people liked it.

  1. Auto brands are consistent

Auto brands are fiercely consistent when it comes to marketing their products online because this enables them to find more consumers of their products. The online ads of the auto brands mirror their billboards, their TV sports and their ads in print. Consumers are able to notice different cars online each day if they are keen and these cars come in different brands. Auto brands have high campaigning power and this has assisted them to expand their business online. Any automotive marketing agency has a specific strategy that it uses to market its auto brands.

  1. This industry is a wheel with many spokes and all car campaigns do not serve the same functions

The automotive industry is one of the fastest growing industries in the world and this has mainly been influenced by the way this industry markets its new brands to the consumers. It takes a short period of time for people to see a new brand online. Some of the auto-motive campaigns are meant to make consumers familiarize themselves with the new brands or models but there are others that are meant for the purpose of pushing in-market consumers to the further end of the purchasing funnel.

  1. Automakers mainly put their reliance on online video in order to engage

In the past most car manufacturers advised their auto brands on televisions but nowadays most of them do it online but at the same time do it on televisions in order to reach all people. Most of the manufacturers have been reluctant to abandon this method because they think it can get them more consumers. However it is important to note that video is another natural next step.

  1. When they feature interactivity in their ads, they mainly do it as a way of adding value

What auto manufacturers do is that they ensure that the products or brands that they are selling to their consumers are very useful and at the same time personal. Automotive digital marketing agency is what has made auto marketing easy and fast hence making the automotive industry to grow.

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Auto Dealer Marketing: 3 Important Ways to Improve Your Video Marketing

The foundation of a good video is a good video camera. The problem with most video I see produced by auto dealer marketing is that it is simply too blurry to have any value to your customer. There has to be a lot of rich visual detail about the condition of the car’s exterior and interior for the customer to actually view on entire video from beginning to end. Remember that your customers are very visual and aesthetic. If they don’t see the sort of detail that they are looking for in a video, they quickly close it. You obviously invest a lot into making your used cars look virtually new. But the videos and photos that you present don’t show enough detail and don’t convey the professional reconditioning that you have invested. A high-definition video camera does a great job with this.

Car dealers are growing or shrinking based on their willingness to adapt new technologies. In 2011 and beyond, there may be no more important technology then video. With no exceptions, you should be filming a video of every new and used car for sale on your lot. If you want to be competitive online and you want to convert website visits into car sales, you must have a system in place to immediately film every car when it hits the lot.

Another mistake that is commonly made is hosting your videos on your own website. YouTube is the number one place to host your videos. The reason is that YouTube is the second most searched website in the world. You will find that people who have no intention of shopping for a car will accidentally stumble upon your many videos on YouTube, become interested in your dealership, and click onto your website. These clicks are free! You would be paying any where from $3-$5 a click on the main search engines. And don’t take down your videos just because a car sold. You can mark them as sold, but leave the videos online as they are a draw, something which escorts new visitors into your website long after the car is gone. Automotive digital marketing agency is now very accommodating for you!

Another problem is that videos simply don’t get clicked on. I’ve found that the best solution is to actually automatically play these videos once the customer clicks on our car’s individual page. You can make a quick enemy of your customer if you have a car salesman barking into the micro phone immediately when they open up a page about car they are interested in. Thus, start your videos with some very soft music. Ideally, don’t have any comments from the car salesman. Add your commentary in the form of titles on your video which highlight the unique features and options on that particular car.

Perhaps the most important aspects of a successful video campaign, is consistency. You have to be consistent about posting your videos. Don’t just post them for the nice cars and don’t just post them on nice days. It should be a part of your remarketing process, just like the used car inspection, just like a detail, and just like adding window stickers. It is literally an essential part of getting the car ready for sale.

Check out this post for more informations and help: http://www.jtaylorautocollection.com/auto-dealer-marketing-shifts-online-competitive-economy/

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