The foundation of a good video is a good video camera. The problem with most video I see produced by auto dealer marketing is that it is simply too blurry to have any value to your customer. There has to be a lot of rich visual detail about the condition of the car’s exterior and interior for the customer to actually view on entire video from beginning to end. Remember that your customers are very visual and aesthetic. If they don’t see the sort of detail that they are looking for in a video, they quickly close it. You obviously invest a lot into making your used cars look virtually new. But the videos and photos that you present don’t show enough detail and don’t convey the professional reconditioning that you have invested. A high-definition video camera does a great job with this.
Car dealers are growing or shrinking based on their willingness to adapt new technologies. In 2011 and beyond, there may be no more important technology then video. With no exceptions, you should be filming a video of every new and used car for sale on your lot. If you want to be competitive online and you want to convert website visits into car sales, you must have a system in place to immediately film every car when it hits the lot.
Another mistake that is commonly made is hosting your videos on your own website. YouTube is the number one place to host your videos. The reason is that YouTube is the second most searched website in the world. You will find that people who have no intention of shopping for a car will accidentally stumble upon your many videos on YouTube, become interested in your dealership, and click onto your website. These clicks are free! You would be paying any where from $3-$5 a click on the main search engines. And don’t take down your videos just because a car sold. You can mark them as sold, but leave the videos online as they are a draw, something which escorts new visitors into your website long after the car is gone. Automotive digital marketing agency is now very accommodating for you!
Another problem is that videos simply don’t get clicked on. I’ve found that the best solution is to actually automatically play these videos once the customer clicks on our car’s individual page. You can make a quick enemy of your customer if you have a car salesman barking into the micro phone immediately when they open up a page about car they are interested in. Thus, start your videos with some very soft music. Ideally, don’t have any comments from the car salesman. Add your commentary in the form of titles on your video which highlight the unique features and options on that particular car.
Perhaps the most important aspects of a successful video campaign, is consistency. You have to be consistent about posting your videos. Don’t just post them for the nice cars and don’t just post them on nice days. It should be a part of your remarketing process, just like the used car inspection, just like a detail, and just like adding window stickers. It is literally an essential part of getting the car ready for sale.
Check out this post for more informations and help: http://www.jtaylorautocollection.com/auto-dealer-marketing-shifts-online-competitive-economy/