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All posts by Marcus Cruz

What to Look for in an Automotive Marketing Agency

Today we’re talking about those things to look out for in an automotive marketing agency. So when you’re selecting a digital marketing agency it’s really important that you go through a series of questions and points with them to make sure that they’re the right fit for you. There are a lot of different agencies out there that all specialize in different services and different types of websites that they help so make sure that you really hone in on a few core things and here are some of those things I’m going to share them with you.

Review results

Now the first thing you’re going to want to do is make sure that you review results, so go to the agency ask for information and ask to see a track record of success in that area and if they can show you that then you know that they’ve been able to get success for people in the past that have been inside of the same type of business areas with you.

Understand Their Experience

The second thing is make sure you understand their experience in your niche and that the automotive marketing agency can speak to that and it doesn’t necessarily need to be the only thing that they do there but if they have some experience in that area or have staff there that have some experience in that area and they can speak to specific goals that you are trying to achieve inside of your niche then you know that they’re going to be a better fit for you.

Check for References

You definitely want to check for references; you should be looking for anywhere from two to five references where you get on a call with one of their current clients and you ask them about their experience with the company. You want to know if they did a good job in building relationships, if they are very responsive and what type of results have they been getting for them, so those types of things are really important. Again, make sure you talk to somebody interview them, ask them specific questions and that’s going to allow you to have a better idea of what the automotive marketing agency can achieve for you.

Understand the full Value of the Agency

One of the most important things is to understand the full value of the automotive marketing agency; meaning don’t necessarily try to pick the cheapest agency. There are agencies out there that will charge you between $50 to $100 a month right then there are other agencies out there who won’t even talk to you unless you’ve got you know $50,000 to you know $200,000 or $300,000 a month to spend and even bigger than that right. So it’s important that you find the right price point that fits with the skill set and the services that you need that are specific to your business so don’t go with the cheapest option just find the right option and the right price point for you and don’t try to cheap out too much because then you’re going to waste valuable time and money.

So that’s it for choosing an automotive marketing agency today, it’s an incredibly important part of any business to have an agency because it allows you to have work that overflow and go out to other people.

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Auto Dealer Digital Marketing | Marcus Cruz | |   auto dealer marketing automotive digital marketing agency automotive marketing automotive marketing agency Buying a new vehicle Buying a pre-owned vehicle dealer marketing

5 Things Auto Brands Can Teach You about Marketing Online

There are several things that you can learn from marketing mavens like the Audi and the BMW. Marketing online is very common today and it has assisted most businesses to get to the net level. The automotive industry is the one that is leading when it comes to gauging brands engagement with digital media. Automotive marketing has made auto manufacturer campaigns to be the best when it comes to online marketing and using effective marketing tactics. Some of these 5 things that auto brands can teach you about marketing online are:

  1. The automakers don’t just put ads online to see which one sticks

Automakers are very careful and thoughtful when it comes to selecting the best themes and they ensure they solve any issue that arises with any of their customers and in this way they build strong customer relations. If you remember in 2007 the Volkswagen was one of the best selling brands online as it was known by many and many people liked it.

  1. Auto brands are consistent

Auto brands are fiercely consistent when it comes to marketing their products online because this enables them to find more consumers of their products. The online ads of the auto brands mirror their billboards, their TV sports and their ads in print. Consumers are able to notice different cars online each day if they are keen and these cars come in different brands. Auto brands have high campaigning power and this has assisted them to expand their business online. Any automotive marketing agency has a specific strategy that it uses to market its auto brands.

  1. This industry is a wheel with many spokes and all car campaigns do not serve the same functions

The automotive industry is one of the fastest growing industries in the world and this has mainly been influenced by the way this industry markets its new brands to the consumers. It takes a short period of time for people to see a new brand online. Some of the auto-motive campaigns are meant to make consumers familiarize themselves with the new brands or models but there are others that are meant for the purpose of pushing in-market consumers to the further end of the purchasing funnel.

  1. Automakers mainly put their reliance on online video in order to engage

In the past most car manufacturers advised their auto brands on televisions but nowadays most of them do it online but at the same time do it on televisions in order to reach all people. Most of the manufacturers have been reluctant to abandon this method because they think it can get them more consumers. However it is important to note that video is another natural next step.

  1. When they feature interactivity in their ads, they mainly do it as a way of adding value

What auto manufacturers do is that they ensure that the products or brands that they are selling to their consumers are very useful and at the same time personal. Automotive digital marketing agency is what has made auto marketing easy and fast hence making the automotive industry to grow.

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How And Why Auto Dealers Now Advertise On The Web

For many companies, auto dealer marketing is a great way to get the name of the company onto as many automotive websites as possible. Indeed, anything which can drive the name up to the top of any search list is a great thing indeed. This, in fact, it generates a number of leads which could result in some extra business eventually.

The great thing about the internet these days is that it allows people to really investigate the company and how they perform. They also like to find out about the vehicle and any downside to their choice before they actually make a choice. Although some companies will not welcome careful scrutiny, most clients nowadays will certainly be more educated about the vehicle itself, and what they are expecting from it once they have laid down their cash. However, along with this extra knowledge comes the certainty that once they make up their minds, they will always come back to the same vendor if treated well.

But it is not just on one site where these kinds of businesses find new customers. Cars are always in demand so the more sites that sellers can get their names on the better. Although some of the less popular cars are harder to shift, someone, somewhere will be looking for just such a make and model so getting it on any site possible is a plus point.

There is also another great plus to advertising in this way, though, and that is that the client will only pay for how many times his advert has been opened. Not only does this work out more economically, it also means that he has some idea of how many people are visiting the site every day or week. This is called the pay-per-click method and really gives some inside into which words the client picks up on when they are viewing the site.

There is another aspect to all this anyway and that is customers are only too happy to tell others when they have had some very good, or very bad, service from any particular company. By having a forum on the site too, any good testimonials will get people interested and any bad ones will show the company where they can improve.

Of course, advertising in the media through automotive digital marketing agency is always available but this can be quite expensive, particularly on the TV. However, it is not all people who watch TV or who read particular newspapers so this is no guarantee that anyone will see the advert anyway. But using targeted sites, the company can also make the most of what they are advertising.

For example, those who are selling up market cars do not want to put them on sites selling farm vehicles, neither do utility vehicles go down well on top-of-the-line sites which normally attract those who want something a little more flashy. Instead, it puts the emphasis on the client to follow leads to get to specific sites and the company will only pay for any hits which are appropriate.

Check out http://www.automotivesuccessacademy.com for more informations and help.

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Digital Marketing | Marcus Cruz | |   auto dealer marketing automotive digital marketing agency automotive marketing automotive marketing agency Buying a new vehicle Buying a pre-owned vehicle dealer marketing

Auto Dealer Marketing: 3 Important Ways to Improve Your Video Marketing

The foundation of a good video is a good video camera. The problem with most video I see produced by auto dealer marketing is that it is simply too blurry to have any value to your customer. There has to be a lot of rich visual detail about the condition of the car’s exterior and interior for the customer to actually view on entire video from beginning to end. Remember that your customers are very visual and aesthetic. If they don’t see the sort of detail that they are looking for in a video, they quickly close it. You obviously invest a lot into making your used cars look virtually new. But the videos and photos that you present don’t show enough detail and don’t convey the professional reconditioning that you have invested. A high-definition video camera does a great job with this.

Car dealers are growing or shrinking based on their willingness to adapt new technologies. In 2011 and beyond, there may be no more important technology then video. With no exceptions, you should be filming a video of every new and used car for sale on your lot. If you want to be competitive online and you want to convert website visits into car sales, you must have a system in place to immediately film every car when it hits the lot.

Another mistake that is commonly made is hosting your videos on your own website. YouTube is the number one place to host your videos. The reason is that YouTube is the second most searched website in the world. You will find that people who have no intention of shopping for a car will accidentally stumble upon your many videos on YouTube, become interested in your dealership, and click onto your website. These clicks are free! You would be paying any where from $3-$5 a click on the main search engines. And don’t take down your videos just because a car sold. You can mark them as sold, but leave the videos online as they are a draw, something which escorts new visitors into your website long after the car is gone. Automotive digital marketing agency is now very accommodating for you!

Another problem is that videos simply don’t get clicked on. I’ve found that the best solution is to actually automatically play these videos once the customer clicks on our car’s individual page. You can make a quick enemy of your customer if you have a car salesman barking into the micro phone immediately when they open up a page about car they are interested in. Thus, start your videos with some very soft music. Ideally, don’t have any comments from the car salesman. Add your commentary in the form of titles on your video which highlight the unique features and options on that particular car.

Perhaps the most important aspects of a successful video campaign, is consistency. You have to be consistent about posting your videos. Don’t just post them for the nice cars and don’t just post them on nice days. It should be a part of your remarketing process, just like the used car inspection, just like a detail, and just like adding window stickers. It is literally an essential part of getting the car ready for sale.

Check out this post for more informations and help: http://www.jtaylorautocollection.com/auto-dealer-marketing-shifts-online-competitive-economy/

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Auto Dealer Marketing Shifts Online in Competitive Economy

In order to grow local dealerships, many general managers have shifted marketing dollars from radio, television, and print to online auto dealer marketing. Consumers are looking online for cars more than any other resource and that means search engine optimization and other forms of online marketing are taking the lion’s share of the marketing budgets for the best producing auto dealerships.

Auto dealer marketing has become increasingly more competitive as fewer buyers in the market which means stiffer competition. Top auto dealers are pulling out all the stops in their quest to increase their market share. Auto dealerships are also competing head-to-head with competitors as well as same-brand dealerships. The closing of thousands of auto dealerships has lessened the competition between same-brand dealerships, though that competition remains. Brand competition has increased dramatically in competition as dealerships try to capture their local markets.

The first step in beating the competition with auto dealer marketing is to know your target market and understand how they are searching for your vehicles. Keyword research is an important consideration whether you are engaging in a search engine optimization plan or a pay-per-click campaign.

Once you have a good sense of how people are searching for you it is important that you engage in a SEO and online marketing campaign that makes sense. You want to consider which pages on your website you optimize for which keywords. You do not want someone looking for a luxury sedan to find the page for your introductory model, or vice versa. With the market shrinking you need to engage in an aggressive SEO campaign designed to increase your market share.

Typically an automotive marketing agency will have more than one or more target markets, perhaps even one target market for each model of vehicle they sell. It is important for the team handling your marketing to try to get into the heads of your target market and see how they search online.

The most effective form of auto dealer marketing is search engine optimization and Internet marketing. Offering the highest return on investment (ROI), online marketing competition has heated up. The most savvy auto dealers are investing in both immediate and long term efforts to get more traffic to their website and more buyers into their dealership.

For auto dealer marketing to work effectively there needs to be an integrated effort. The goal is not simply to bring traffic to your website. The goal is to drive buyers to your dealership.

Auto dealer marketing has become increasingly more important as the competition in the industry has heated up. With fewer buyers shopping for new and used cars, auto dealers are competing more heavily than ever before. More details here: https://fr.slideshare.net/MarketingTorq/5-marketing-ideas-that-will-keep-your-dealership

Traditional forms of auto dealer marketing have taken a backseat to online marketing. Consumers are flocking to the Internet to research cars and find dealerships. New and used cars are searched for online more than any other resources. Thousands of potential buyers are searching for cars sitting on your lot today!

Effective use of online promotions, email marketing, online public relations in combination with search engine optimization can increase your sales and keep your sales team happy.

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